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Mudd Media Inside Track™ (Mudd MIT) is a research database larger than any used by Nielson Media Research or Arbitron. Media buyers in traditional agencies rely on outdated, slow, and costly customer tracking systems-including unreliable mail and phone surveys. In contrast, Mudd MIT is a web-based tool enabling you to quickly and accurately survey your current customers' media viewing, listening, and reading habits. This gives us the power to choose the right media outlets based on what the customer is buying, not just on what is most popular.
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