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Jim Mudd Sr. founded Jim Mudd & Associates (JMA) in 1981 with one client, John Deery Motors, a staff including himself and one other person, and has built the business into a company that had a total billing of over $60 million in 2007. Jim built JMA by having a clear focus on automotive advertising, developing and practicing sound marketing methods, and explicitly recognizing direct accountability to the automotive dealer for results.
Mudd Advertising has grown to become the nation's largest exclusive automotive advertising and marketing agency. Working with nearly 3,000 clients in all 50 states, the company devotes all of its efforts exclusively to automotive dealers and dealer associations. The company's main premise is to deliver results to all of its automotive clients through strategic planning, creative advertising, and integrated marketing. Headquartered in Cedar Falls, Iowa, with offices in downtown Chicago, Los Angeles, and Nashville, Mudd Advertising employs over 200 talented individuals nationwide. Mudd Advertising has risen to become one of the country's largest and most successful direct mail companies, and boasts a brand new, state-of-the-art production studio with the capabilities to provide a full range of marketing services, including advertising, creative services, database management, direct marketing, production, interactive marketing, public relations, training and consulting. Some of the company's current clients include Penske Automotive Group, Resnick Automotive Group, Newport Lexus, and Kelly Automotive Group.
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